Who we are

Kara Bombell is a strategic operations leader, AI ethics advocate, and passionate change agent with over 15 years of experience transforming businesses from the inside out. As the founder of EthicAI, she brings a rare blend of commercial acumen, human-centred leadership, and technical insight to help businesses navigate the future of work responsibly.

Throughout her career, Kara has held senior executive roles across leading digital and creative agencies, including Chief Operations Officer at Digitas and Executive Director of Operations at Isobar. She’s led large-scale transformation initiatives, implemented enterprise-wide automation systems, built high-performing teams across multiple countries, improved profit margins and delivery efficiency, all while championing ethical leadership and inclusive culture.

Kara’s passion lies in making complexity simple, designing systems that scale, and embedding AI and automation in ways that serve both business goals and the greater good. She holds formal qualifications in Artificial Intelligence and Business Strategy from MIT Sloan, and in Ethics of AI from the London School of Economics reinforcing her commitment to technology that empowers people.